Resort Management Capturing Guests

A holiday resort is a profitable type of business. Every month, different groups and individuals would go on a holiday vacation, a business trip, or a company outing. Their point of destination would usually be a nice, elegant, state-of-the art holiday resort.

Holiday Resort

If you have a resort, your goal is to attract as many clients as possible. But how can your holiday resort stand out from the rest? Rivalry is inevitable within the hospitality and tourism industries. As more people travel, more capitalists open up stores, accommodations, and other ventures to cater to the needs of the growing tourism market. Hence, there are many resort operators fighting over market shares resulting in stiffer competition. Your management skills matter a lot in achieving and sustaining profitability and growth of your resort business. The following are tips on how you can manage a holiday resort.

1. Great Customer Service – the first person to welcome an arriving guest is a receptionist or if not a resort porter or bell boy. Your staff should be equipped with the best customer service skills. Most guests love to talk and engage with resort personnel who have bubbly personality. Be sure that you hire honest staff, especially housekeepers.

2. Discounts, promos, affordable rates – you might want to review your resort’s rates. Research the current services and their respective rates offered by your competitors, and then make a comparison. If you feel a need to reduce your prices, you may do so but with care. Do not lower down your rates to an unprofitable level, nor sacrifice service quality. You can try offering discount cards and coupons to frequent clients.

3. Cool nightly events – special events make a holiday resort more attractive. Some guests are night persons who want to wander within and outside the resort area for some evening fun. Plan for exciting nightlife activities; you may hire live bands, host fashion shows, and provide buffet dinner.

4. Complimentary deals - always include a complimentary deal for every resort package. Buffet lunch, complete set of toiletries, and a basket of fruits are some of the best freebies that could draw the attention of your target clients.

5. Delectable Food – offer variety of dishes and review your menu for the day. It is also an advantage to introduce a unique recipe every month.